Focus on Customers: Making customer's needs the main focus of each work; developing and maintaining efficient and trust-based relationships.

Continuous Improvement: Acting to improve current situation; determining opportunities for enhancement, producing, proposing and implementing solutions.

Taking Action& Promptness: Acting quickly to achieve goals, being proactive; achieving satisfaction for reaching individual and team goals.

Self-Improvement: Spending effort to acquire new knowledge and experiences, regularly researching and taking advantage of opportunities, adopting and applying new knowledge.